AHEAD OF THE GAME: FIFA see sponsor boom ahead of Women’s World Cup, and Birmingham takeover news

AHEAD OF THE GAME: FIFA see sponsorship growth forward of 2023 Women’s World Cup… whereas Birmingham City’s sale is delayed over fears the bid is being backed by Russian cash

  • FIFA have seen an inflow of sponsors within the 2023 Women’s World Cup
  • Birmingham City’s takeover hit by claims that bid is backed by Russian cash
  • Chelsea’s new majority shareholders have seen funding from Saudi Arabia
  • But the Blues have achieved nicely to rent ‘director of enterprise’ Tom Glick to their staff
  • Click right here for all the most recent World Cup 2022 information and updates

FIFA have been inundated with affords of sponsorship for subsequent yr’s girls’s World Cup within the wake of the Euros after deciding to promote industrial rights to the event as a standalone occasion for the primary time.

For the earlier World Cup within the United States in 2019, FIFA didn’t supply bespoke packages to sponsors, with all of the branding supplied by corporations who’re long-term industrial companions of the lads’s World Cup akin to Adidas, Coca-Cola and Visa. 

FIFA are satisfied that the ladies’s World Cup now has ample industrial enchantment to face by itself two ft, with the sturdy expressions of curiosity proven up to now indicating that they’re more likely to be vindicated.

The success of the women's Euros has led sponsors to contact FIFA about the World Cup

The success of the ladies’s Euros has led sponsors to contact FIFA in regards to the World Cup

Russia fears hit Brum bid 

The protracted Birmingham City takeover is being additional delayed amid considerations that the bid from native businessman Paul Richardson and former Barcelona striker Maxi Lopez could also be backed by Russian cash.

The EFL are within the strategy of scrutinising the supply of the duo’s funding after being tipped off that a few of it might have been supplied by Russian enterprise pursuits in Cyprus. 

The Cypriot authorities have cast shut hyperlinks with Russia lately, with the island incomes the nickname of ‘Moscow on the Med’. 

The EFL could reject the takeover if a Russian hyperlink is established. 

Richardson and Lopez paid a deposit of £1.5million final month to proceed with a bid which values Birmingham at £36.5m, however must safe further funding to maneuver forward with the deal.

Birmingham City have been valued at £36.5million, but the takeover could be hit by allegations

Birmingham City have been valued at £36.5million, however the takeover could possibly be hit by allegations

Saudi hyperlink places new Blues homeowners within the highlight 

Chelsea’s new majority shareholders, Clearlake Capital, have acquired billions of kilos of funding from Saudi Arabia’s Public Investment Fund, the homeowners of Newcastle United.

Clearlake personal 60 per cent of Chelsea following the £4.25billion takeover earlier this summer season led by LA Dodgers proprietor Todd Boehly.

Chelsea sources instructed Sportsmail that there was no Saudi involvement in Clearlake’s buy of the membership, assuaging considerations over a possible battle of curiosity.

However, the revelation will elevate additional questions as to the supply of Clearlake’s funding, in addition to highlighting an absence of transparency across the extraordinary takeover that was triggered by Roman Abramovich being sanctioned following Russia’s invasion of Ukraine.

Clearlake dedicated a minimum of £2.55bn to Chelsea in a takeover masterminded by Boehly, who additionally purchased a stake within the membership alongside along with his enterprise companion Mark Walter and Swiss entrepreneur Hansjorg Wyss. 

The American-based non-public fairness agency handle round £80bn of belongings on behalf of round 300 buyers globally, together with important funding from PIF, who paid £350million to purchase Newcastle from Mike Ashley final yr. 

PIF put money into a number of different non-public fairness companies in addition to Clearlake.

The Premier League have been sufficiently satisfied of the supply of Clearlake’s funding to approve the deal shortly after the Government lastly gave the go-ahead in May.

Chelsea went to some lengths to show that there was no Russian cash concerned within the transaction, however didn’t publicly disclose the truth that Clearlake have Saudi buyers.

The Premier League have been broadly criticised for allowing the Saudi takeover of Newcastle regardless of performing on the sturdy recommendation of the Government. 

Chelsea additionally acquired a Saudi bid for the membership, however the supply from the Saudi Media Group fronted by Mohamed Al-Khereiji didn’t make the membership’s shortlist. 

Chelsea and the Premier League declined to remark.

Saudi Arabia's Public Investment Fund invest in Chelsea's shareholders Clearlake Capital

Saudi Arabia’s Public Investment Fund put money into Chelsea’s shareholders Clearlake Capital 

President Glick a great decide 

Chelsea’s appointment of Tom Glick as ‘president of business’ at Stamford Bridge has triggered appreciable mirth amongst current workers members, with a lot of them now calling one another ‘Mr President’. 

Despite the cynicism over his job title, Glick’s recruitment to run Chelsea’s industrial operations is seen as a master-stroke elsewhere in soccer. 

He was nicely revered throughout his time as chief industrial officer at Manchester City and has been credited with reworking the monetary fortunes of the Carolina Panthers within the NFL. 

Chelsea's new 'president of business' Tom Glick has previously worked with Manchester City

Chelsea’s new ‘president of enterprise’ Tom Glick has beforehand labored with Manchester City