Paramount’s Maverick move into UK streaming market: Media big to launch new subscription platform
A US media big is piling into the UK’s fiercely aggressive streaming market with the launch of its personal subscription platform tomorrow.
Paramount Global is rolling out Paramount+, which is able to embody content material from manufacturers together with Paramount Pictures, Comedy Central, MTV and Nickelodeon.
Films will embody the newly launched Top Gun: Maverick, set to be added when it leaves cinemas.
A-List: Films set to change into obtainable on Paramount+ will embody the newly launched Top Gun: Maverick (starring Tom Cruise, pictured)
Paramount has promised its ‘greatest and most formidable advertising and marketing marketing campaign’ within the UK this summer time.
It will characteristic Uma Thurman introducing viewers to its titles and actors.
A subscription will price £6.99 monthly, or a reduced £69.90 for a full yr, in contrast with £10.99 monthly for Netflix.
Paramount+ might be a menace to ITV which is getting ready to launch ITVX, its personal streaming platform, later this yr.
Bob Bakish, Paramount Global’s president, mentioned its UK rollout marks the beginning of a push into western Europe and it’s not delay by inflation and heavy competitors.