The shop where everything – from books to bikes – is 20p 

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Otley in West Yorkshire is not a spot where you’d often anticipate to discover a cut price.

Its upmarket centre, where ITV cleaning soap Emmerdale is filmed, boasts an array of impartial bookshops, boutique craft shops and costly-wanting cafes. Yet hidden amongst them is ‘Britain’s Cheapest Shop’.

Run by father-and-son duo Steve and Stewart Nelson, The 20p Shop is harking back to a automotive boot sale. And because the title suggests, everything — from chocolate bars and books to gold jewelry and bikes — prices simply 20p.

money Mail reporter Helena Kelly outdoors The 20p Shop in Otley, West Yorkshire” class=”blkBorder img-share” fashion=”max-width:100%” />

Bargain hunter: money Mail reporter Helena Kelly outdoors The 20p Shop in Otley, West Yorkshire

The retailer has been open for almost 5 years however its recognition has sky-rocketed in latest months, attracting guests from all around the nation. 

As the cost- of-dwelling squeeze places unprecedented stress on family budgets, bargains have gotten more durable to discover.

Popular low-price retailers equivalent to B&M and Primark have warned of looming worth hikes. And figures from the Office for National Statistics present even the most affordable grocery store items have risen by between 6 and seven per cent up to now yr.

But might the doom and gloom on the High Street spark a resurgence of fine outdated-usual automotive boot gross sales and bric-a-brac retailers just like the one right here in Otley?

It actually appears so. The Charity Retail Association estimates gross sales throughout its shops are up 10 per cent from this time final yr, whereas the National Car Boot Sales organisation says a few of its websites are ‘breaking records’ for customer numbers.

And as I step into the slender, dimly lit 20p Shop at 3pm on a Thursday, it is buzzing with clients.

Here they rifle by means of stacks of neatly displayed greetings playing cards, books, calendars and — a telling signal of those instances — bottles of hand sanitiser and face masks.

I even spot a number of CDs with the Daily Mail hallmark — presumably freebies from points passed by.

Reams and reams of DVDs, LPs, and CDs are there — I really feel as if I’ve stepped again in time, particularly as everything have to be paid for in money.

Did you already know? The 20p piece is 40 years outdated; it was launched into basic circulation in 1982 

Though this has been made harder by financial institution and ATM closures which have left the city with only one Halifax department.

As I stroll previous the doorway, packages of pricey-wanting headphones sit on prime of one another, full with the unique price ticket — £19.99.

Now I start to really feel suspicious. How can the Nelsons — within the face of hovering inflation — afford to promote all of those items for simply 20p? Stewart, 28, insists it is down to good haggling and cut price looking.

The household has, for generations, owned market stalls and been regulars at automotive boot gross sales.

‘When I was a kid, all of my friends would be playing football on a Friday night and I’d be serving to my dad stack his van,’ he says. ‘We’d spend all weekend on the automotive boots promoting bits. Now we get our stuff from a mix of locations.

‘Some of it is second-hand, some of it we buy in bulk and some of it is cast-offs from other shops. We struggle like every other small business but we aren’t right here to make an enormous revenue.’ All of the employees right here work on a voluntary foundation.

Bric-a-brac: The 20p shop sells all types of products together with birthday playing cards, <a href=books and even an outdated Daily Mail DVD” class=”blkBorder img-share” fashion=”max-width:100%” />

Bric-a-brac: The 20p shop sells all types of products together with birthday playing cards, books and even an outdated Daily Mail DVD 

One volunteer, Sue Mckie, 53, says she was drawn to the sense of camaraderie on the retailer. With its garish, vivid purple signal, one may suspect The 20p Shop is unpopular amongst locals of Otley — however Sue insists this isn’t the case.

As she mans the until, I hear her say: ‘We had 10,000 cards delivered last Friday. They’re promoting like hotcakes.’

I ask Stewart how a lot these would price and he says it may be something from 19p a card — leaving them nothing greater than 1p revenue per merchandise — to £20 for a field of hundreds. He additionally tells me he receives beneficiant donations.

A couple of weeks in the past, anyone gave the shop two youngsters’s bikes — each of which have been gone inside the hour.

‘It can get a bit tense sometimes,’ says Sue. ‘The other morning we had two customers getting quite competitive about who took home a Simply Red LP.’

Indeed, there are actual bargains to be discovered inside this Yorkshire treasure trove. Stewart says anyone as soon as donated a gold ring to the shop.

It was snapped up by a buyer who took it to a jeweller close by and located it was price £120. She bought it instantly.

No crock: Everything  in the shop is priced at 20p - meaning there are always some real bargains to be had

No crock: Everything  within the shop is priced at 20p – that means there are at all times some actual bargains to be had 

Store volunteers have noticed clients on their telephones Googling the worth of books to see if they are often bought on for a revenue.

When I ask Stewart if it bothers him that folks could also be exploiting his goodwill, he insists it doesn’t.

He says: ‘You could be a millionaire walking through here and it wouldn’t matter. The shop is for everybody. We’re not motivated by making a great deal of money.’

Staff say clients are a mix of these struggling to make ends meet and buyers searching for the joys of a cut price. 

Retired {couples}, youngsters and younger households with youngsters stream by means of the door whereas I’m there — and no person leaves with out shopping for one thing.

‘Are these just 20p?’ asks one lady, excitedly. ‘Definitely?’

Another male buyer explains he is visiting for the day from Nottingham. He can’t imagine his luck.

Sue tells me they’ve even had guests from Abu Dhabi and Canada. Still, it appears astonishing {that a} retailer like this could survive a two-yr pandemic — through which it was pressured to shut for months at a time — not to mention the following price-of-dwelling crunch.

But there is an outdated-faculty survival spirit on the coronary heart of The 20p Shop. And Stewart is a convincing salesman. ‘We won’t ever cease promoting issues for 20p,’ he says. ‘That’s the entire ethos of the shop and we have been constructed round a social function to make issues reasonably priced for the neighborhood.’

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