Meal substitute agency Huel backed by actor Idris Elba information best-ever month-to-month gross sales in January

A Hertfordshire-based meal substitute agency backed by actor Idris Elba recorded its best-ever month-to-month gross sales in January.

Huel, which was based in 2015 and has workplaces in Birmingham, London and New York, noticed its buyer base develop by double digits year-on-year, in accordance to paperwork seen by the Mail.

The agency additionally famous that in January it had bought three of its meals each second globally. 

Star quality: Hertfordshire-based meal replacement firm Huel is backed by actor Idris Elba (left)

Star high quality: Hertfordshire-based meal substitute agency Huel is backed by actor Idris Elba (left)

Huel’s merchandise embody protein powder in addition to drinks and dehydrated meals reminiscent of macaroni cheese and Thai curry. 

It comes because the group prepares to launch its new product Daily Greens, a once-a-day powder to be taken with breakfast containing nutritional vitamins, minerals and vitamins, into the US.

Since its founding, Huel has bought greater than 270m of its meals and, in the year to July 2022, noticed gross sales bounce 40 per cent to £141m.

Luther star Elba, 50, has beforehand mentioned that he spent a number of years as a ‘Hueligan’, the identify the agency provides its clients, and late final year backed the corporate in a £20m fundraising. 

The funding spherical valued Huel at £464m.

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