Music producer Pharrell Williams to run luxury fashion brand Louis Vuitton’s menswear division

Luxury fashion brand Louis Vuitton has appointed singer and music producer Pharrell Williams as the brand new artistic director of it menswear division. 

The 49-year-old Grammy winner will current his first assortment in Paris in June. Louis Vuitton is the flagship brand of French luxury conglomerate LVMH which is run by Bernard Arnault, the world’s richest man. 

Williams’ appointment is without doubt one of the first strikes by Pietro Beccari, the brand new chief govt who beforehand led fellow LVMH brand Dior. 

Hit maker: Music producer Pharrell Williams will present his first collection for Louis Vuitton in Paris in June

Hit maker: Music producer Pharrell Williams will current his first assortment for Louis Vuitton in Paris in June

Williams has attended Dior fashion exhibits and collaborated with Beccari on a jewelry assortment. 

‘I’m glad to welcome Pharrell again house, after our collaborations in 2004 and 2006 for Louis Vuitton.

‘His artistic imaginative and prescient past fashion will undoubtedly lead Louis Vuitton in the direction of a brand new, very thrilling chapter,’ Beccari mentioned on Instagram.

The star replaces Virgil Abloh, the primary African-American to lead a serious label at a European fashion home, who died in 2021. 

LVMH is trying to consolidate on the prime of the luxury market by working with cultural influencers and artists to increase its recognition. 

It additionally owns manufacturers like champagne maker Moet & Chandon, jeweller Tiffany and watchmaker TAG Heuer 

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