We regret to inform you that Robbie Pierce, an American pilot and Jimco Racing team boss, died at the age of 63 in a diving accident.
We would like to express our heartfelt condolences to the entire offroad community on yet another irreplaceable loss.
Robert (Robbie) Pierce (born April 29, 1959) is an American off-road racer and the owner of Jimco Racing. He was previously the owner of MasterCraft Safety and Impact Products. Pierce currently competes with Jimco Trophy trucks in the SCORE International Desert Racing Series and previously with Pro2 Unlimited trucks in the Lucas Oil Off-Road Racing Series (LOORRS).
Robbie Pierce, who was born and raised in the mountains east of San Diego in Southern California, began playing hockey at the age of five. In high school, he was scouted by a professional hockey team, but he eventually left the team and moved to Glens Ferry, Idaho. Pierce’s interest in metalworking and machinery blossomed while working on heavy machinery used in farming and agriculture. Pierce moved back to Southern California in the end because he missed his family and liked the warmer weather there.
Pierce used the welding skills he learned in Idaho to start his own small business. Much of his work was for the demanding aerospace industry, but MasterCraft was one of his clients by 1985. MasterCraft’s tubular seat frames were created with Pierce’s welding expertise, according to MasterCraft founder Jack Miller. Pierce purchased MasterCraft from Jack Miller’s daughter, Peri, in 1999 and dedicated himself full-time to building MasterCraft into a world-class safety company, adding racing seat belts, window nets, tool bags, and a line of production vehicle seats.
Pierce, a devoted patriot, has used US-made suspension seats and restraint systems on US Army combat vehicles like the MRAP and LSAC since 2004, saving 84% energy during live fire events with 50 “G” loads. Positive This is the type of effect improvised explosive devices have on coalition vehicles.
MasterCraft Safety acquired Ryan Safety in 2008 and expanded its line of suspension seats, restraints, boundary harnesses, and window nets to include racing apparel. In 2010, the company grew even more by acquiring Impact Products from Bill Simpson. With the addition of Impact, MasterCraft Safety can now offer a complete line of safety products, such as helmets, fire-resistant gloves, and racing shoes. Pierce’s vision of offering a complete line of head-to-toe safety products from a single manufacturer is aided by the move. All of the Impact Racing brands, backed by Pierce’s business acumen, use ongoing product development, improved technology, and extensive marketing to drive sales and the industry to new heights. Pierce sold Impact and MasterCraft to Italian security firm Sparco in June 2017.