#USA Heinz launches vintage fashion range featuring real ketchup stains #USNews
Looks tasty! Heinz launches vintage fashion range featuring clothes with real ketchup marks – and says the tomato patches are ‘not a stain however an announcement’
- Heinz partnered US clothes resale platform thredUP to launch Vintage Drip line
- Collection boasts 157 vintage items which have been stained with real ketchup
- According to Heinz, tomato marks on the garments are ‘not a stain however an announcement’
- The stained clothes is aimed toward ‘fashion risk-takers and meals lovers alike’
Heinz has launched a clothes line which makes use of real tomato ketchup to create stains on vintage and thrifted clothes.
The condiment large joined forces with on-line resale platform thredUP to launch its HEINZ Vintage Drip assortment within the US.
Boasting 157 items, the range options preloved streetwear and designer objects, that are ‘deliberately designed to be inclusive throughout measurement and gender’ with sizes starting from XXS – XXL.
According to Heinz, every bit has a ‘distinctive’ ketchup mark, which the model describes as ‘not a stain [but] an announcement’.
Heinz has created a range of vintage and thrifted streetwear and designer items, featuring real ketchup stains (pictured)
The condiment large partnered US clothes resale platform ThredUP to create the road, which boasts 157 items featuring the tomato stains
According to Heinz, the clothes (pictured) ‘sustainably celebrates the character HEINZ ketchup stains add to attire’
Speaking concerning the range, Alyssa Cicero, Brand Manager, Brand Communications, HEINZ, stated the gathering is about ‘sustainably celebrating the character HEINZ ketchup stains add to attire’.
She added: ‘We noticed a chance to view the stain we have been leaving on garments as one other iconic model image and alter the narrative from a stain to an announcement.’
According to thredUp, the HEINZ Vintage Drip assortment is a well timed arrival, as demand for preloved clothes is reaching an all-time excessive amongst Gen Z and Millennial shoppers who need to be eco-conscious.
According to thredUp’s analysis, some 62 per cent of Gen Z and Millennials say they search for an merchandise secondhand earlier than buying it new.
‘Not a stain’: Heinz says that the marks on its clothes range, which it created utilizing real tomato ketchup, needs to be seen as a ‘assertion’
The stains have been created on the clothes utilizing real Heinz tomato ketchup, which the model has described as a ‘assertion’
There are 157 items within the range (pictured) which can be found solely on thredUP’s web site
Erin Wallace, VP of Integrated Marketing, thredUP, stated: ‘We consider each piece of clothes deserves a second life – even Summer barbeque casualties.
‘We’re thrilled to companion with an iconic model like HEINZ to create the first-ever line of ketchup-stained secondhand garments, celebrating reuse.
‘This assortment provides a singular manner for fashion risk-takers and meals lovers alike to take part within the round economic system, whereas doing good for individuals and the planet.
According to clothes resale platform thredUp, the clothes (pictured) is aimed toward ‘fashion risk-takers and meals lovers alike’
Heinz’s Vintage Drip assortment (pictured) has been launched as curiosity in preloved clothes has reached an all-time excessive
‘We hope it makes a splash… err… drip!’
North American ketchup lovers can get their palms on the gathering through a drop on thredUP’s web site, from September 13.
Proceeds from the Vintage Drip assortment will go to Rise Against Hunger.